Mexico City
Hacienda de Los Morales

Oct. 10, 2018
08:00 a.m. - 11:45 a.m.

Upper Management


2017 Event
Learn more

About the Event

For the sixth year in a row, Headways Media is organizing a Marketing event unlike any other in the country, exclusively for Top Management, “Strategic Perspectives on Digital Marketing,” providing an in-depth look at Digital Marketing strategies and success stories. This year, we will also include a E-Commerce panel made up of some of the leading Marketing Directors in their fields from the areas of Retail, Technology, Consumer Products and Services.


This forum presents the latest trends, solutions and real-life projects that are making a strategic and economic impact.



A conference for decision-makers, where they will find inspiration and opportunities for networking and exchanging ideas.


Registration and breakfast



Pop Culture Engineering

Fernando Machado

Global Chief Marketing Officer, Burger King

How to sell in a Digital World

Dennis Brandl

Managing Partner

Revolution in Motion

Xóchilt Balzola

Country Managing Director, Facebook

Panel: eCommerce

Gabriela Gutiérrez, Marketing and Digital Director, Farmacias San Pablo
Rafael Castelltort, Director of eCommerce, Soriana
Luis Macin, VP of eCommerce at Nestlé
Marinus Van Gestel, CCO at Linio

End of the event

2018 Speakers

Strategic Perspectives on Digital Marketing 2018

Fernando Machado

Fernando MachadoGlobal Chief Marketing Officer, Burger King

Dennis Brandl

Dennis BrandlManaging Partner, Headways Media

Xóchilt Balzola

Xóchilt BalzolaCountry Managing Director, Facebook



Gabriela Gutierrez VelardeMarketing and Digital Director, Farmacias San Pablo


Rafael CastelltortDirector of eCommerce, Soriana


Luis MacinVP of eCommerce at Nestlé


Marinus Van GestelCCO at Linio

2017 Event

Strategic Perspectives
on Digital Marketing

On October 5, 2017 at Hacienda de Los Morales, Headways Media held this executive breakfast for Marketing Directors. As it is each year, the event was highlighted by the participation of exclusive guests and speakers, providing high-quality content. The attendees included 70 decision-makers from some of the leading companies in Mexico in the areas of retail, services, pharmaceuticals, consumer products, finance, entertainment, hospitality and logistics.

2017 Presenters

Michael Doe

Digital Content: A Great Opportunity to Transform your Marketing

VP Marketing LATAM
Michael Doe

Digital Marketing and its Sales Impact

Dennis Brandl
Managing Partner
Michael Doe

The Age of Disruption

CEO Mexico and Central America
Michael Doe

How to develop digital marketing best practices

Juan Carlos Gómez, Marketing Director, Best Buy México

Mauricio Pallares Coello, Director of Marketing and Digital Sales, BBVA Bancomer

Rodrigo Centeno, Marketing Director, Nissan LATAM

Carlos Ranero Giron, Marketing Director, Anheuser-Busch InBev

Executives from the following companies attended the event:

Headways Media

Headways Media is a German digital marketing consultancy that was founded in 2005. It is distinguished by its continuous creation and implementation of best practices throughout the world.

Since 2010, Headways Media has been successfully advising national and international companies in Mexico, helping them achieve better results from their digital marketing campaigns. The agency currently has offices in Frankfurt, Mexico City and Monterrey.

Headways Media works exclusively with leading companies in their industry, including: Telcel, Pepsi, Volkswagen, Gatorade, Soriana, Epura, Tec de Monterrey, Sorteos Tec and Grainger, among others.

For more information, visit:

Strategic Perspectives on Digital Marketing

Oct. 10, 2018 | 8:15 a.m. to 11:45 a.m.